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The modern world is full of opportunity for those with the appetite and skills to drive innovation.
This is equally true in both new and established businesses. But beyond a great innovation idea or product concept, effective execution is critical, and the challenges are significant, especially for young enterprises. We support innovators and existing business leadership teams to meet these challenges in two ways.
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In pursuit of clarity
"it sounds great .. but what is it again?"
You might be surprised how many times this is the response to investment or early adopter pitches. We've worked with many investors and Boards over the years, and it's amazing how often this simple but critical clarity is missing.
The problem is that we are often 'wed' to our ideas as we have already concieved them. It's easy to imagine changing the world without appreciating the dangers of our lack of objectivity.
It's also easier not to confront the harder questions about what our solution or product is and does, who's really going to be prepared to invest something to have it, what is the bedrock for that exchange of value, and what's going to make it 'take off'.
Without clarity and objectivity at this level as a solid foundation for the processes you execute, you run the risk of wasting your hard work and moving too slowly.
When you are spending time and money, it feels good to be doing something tangible, producing something, and there's nothing more satisfying than building something.
Clarity is something that we must work hard to achieve and is vital to staff commitment, marketing, business strategy and transaction.
When you are working in an insular setting, alone or with a small team, it can be easy to convince ourselves and others around us that "we are clear". But our own experience and 'battle scars' have taught us that this can easily be a 'comfort blanket' wherein actual clarity remains elusive.
Can we help you attack this simple but often daunting task?
How would you rate your own organisation right now?
We invite you to join us in working through a very simple, well tested and proven process, to help you understand your actual level of objective clarity.
It's not about judging your innovation or product, it's about seeing how clear you can be.
Once that is done, you will have a solid foundation for strategy and next steps, and this is the link that drives value for your business from the process and the investment you make.
Fair warning - this does take some effort and committment, and the process can be confronting.
But once you have a systematic approach to acheiving and maintaining clarity (keeping the "first things first" as they say), then the process takes a back seat and attention returns to the most effective tools and mechanisms for getting your innovation or product to market.
You might be surprised how many times this is the response to investment or early adopter pitches. We've worked with many investors and Boards over the years, and it's amazing how often this simple but critical clarity is missing.
The problem is that we are often 'wed' to our ideas as we have already concieved them. It's easy to imagine changing the world without appreciating the dangers of our lack of objectivity.
It's also easier not to confront the harder questions about what our solution or product is and does, who's really going to be prepared to invest something to have it, what is the bedrock for that exchange of value, and what's going to make it 'take off'.
Without clarity and objectivity at this level as a solid foundation for the processes you execute, you run the risk of wasting your hard work and moving too slowly.
When you are spending time and money, it feels good to be doing something tangible, producing something, and there's nothing more satisfying than building something.
Clarity is something that we must work hard to achieve and is vital to staff commitment, marketing, business strategy and transaction.
When you are working in an insular setting, alone or with a small team, it can be easy to convince ourselves and others around us that "we are clear". But our own experience and 'battle scars' have taught us that this can easily be a 'comfort blanket' wherein actual clarity remains elusive.
Can we help you attack this simple but often daunting task?
How would you rate your own organisation right now?
We invite you to join us in working through a very simple, well tested and proven process, to help you understand your actual level of objective clarity.
It's not about judging your innovation or product, it's about seeing how clear you can be.
Once that is done, you will have a solid foundation for strategy and next steps, and this is the link that drives value for your business from the process and the investment you make.
Fair warning - this does take some effort and committment, and the process can be confronting.
But once you have a systematic approach to acheiving and maintaining clarity (keeping the "first things first" as they say), then the process takes a back seat and attention returns to the most effective tools and mechanisms for getting your innovation or product to market.
Accelerate your progress
If you are prepared to invest in just a few hours together, we can help you achieve a new level of objective clarity
across the four key areas below.
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Product/Solution
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Funding/Business
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This will help increase the chances of your success and prevent wasting precious time and capital.
If your organisation is an early stage company, it will also help you prepare for pitching to investors or partners such as Accelerators.
If you are an established business or leadership team, it will help you engage your Board and stakeholders and translate your objectives for strategy alignment and reporting.
The process is also a great way for us to get to know each other. So please get in touch right now to have an introductory chat about how we might be able to help you on your journey. We would love to hear your story.
contactus@entitythree.com.au